About
I’m a social entrepreneur exploring creative approaches to positive, effective activism.
I’ve spent most of my life in the SF Bay Area, growing up in Santa Rosa, going to school at Stanford, and living in Mountain View, Palo Alto, San Francisco, and now Berkeley. I’ve been involved with a variety of projects, but most recently I’ve been focused on a new consumer activism movement called Carrotmob.
In March 2008, I orchestrated the first ever Carrotmob campaign [video]. This event was the beginning of the Carrotmob organization, which is now at the center of a growing global movement. Soon after launching Carrotmob, I co-founded Virgance, an incubator for social enterprises. Carrotmob (along with other great projects, such as One Block Off The Grid) was incubated within Virgance from May 2008 until February 2010, at which point we turned all these projects into separate entities. Now I’m building a new team, and after spending the last two years juggling many roles at once, I am now fully-focused on Carrotmob. This is an extremely exciting time. As I speak with people about what we can do with this movement, the energy is palpable in every conversation. At some point we will update the Carrotmob website to reflect some of our future plans, but for the time being, if you want to hear what we’re working on, drop me an email. Especially if you are interested in joining the team or being an active advisor. Or if you have some money and you are looking for a way to put it to good use.
For a more comprehensive review of my professional life I will refer you to LinkedIn. For the unprofessional, try Facebook.
