Brent is the founder of the Carrotmob movement. In a Carrotmob campaign, a group of people spends money to support a business, and in return the business makes a social/environmental improvement that people care about. Since orchestrating the first ever Carrotmob campaign in 2008, he has built an organization to support Carrotmob organizers around the world, who have organized over 250 campaigns and spent over $1 million in over 20 countries around the world.
Brent previously founded The Spring, a restaurant loyalty app that helped people use their consumer power as a force for good. He served as a Board Observer for One Block Off The Grid (now NRG Home Solar), a nationwide solar company that works with the largest solar providers in the US to create a single online destination for homeowners who want to explore options for going solar. He co-founded Virgance, an incubator for social enterprises which produced One Block Off The Grid. He has also worked for The Go Game and Google, directed a documentary film, and graduated from Stanford. For fun he serves as a founder and General Partner at Rhyme Combinator. He lives in an Oakland-based coliving community he helped start.